The blade of the sword at Team CRUM Style. Meet our Assistant CEO, Sterling, an essential (and adorable!) member of our deck-building team at CRUM Style. He may be small, but he’s got big responsibilities.
At Team CRUM Style, our Assistant CEO—the ever-vigilant Sterling—takes his roles and responsibilities seriously! Legend has it that he doesn’t sleep. His primary duties include “watching the money,” ensuring the project stays within budget and that every penny is wisely spent. But his keen eye doesn’t stop there; he’s also responsible for randomly inspecting the work on-site. With a talent for precision, he double-checks that every measurement aligns perfectly, helping the team avoid costly errors and maintain top-notch quality. A true overseer with an adorable touch, he’s as focused on accuracy as he is on lifting spirits on the job site!
Before joining CRUM Style, Sterling had a varied and exciting career. For instance, with his keen taste in sweets, Sterling spent some time as an unofficial “donut quality inspector,” working closely with bakeries across the country. Through this role, he refined his palate for pastries and kept a watchful eye on freshness, ensuring that only the fluffiest donuts made it to his belly. Consequently, his expertise in donuts earned him a reputation for having a fine eye (and taste) for quality—a skill he now uses to check the precision of measurements and materials on deck projects.
Furthermore, Sterling’s career took him to new heights—literally—as he traveled frequently on airplanes, helping oversee various projects with an adventurous spirit and a knack for adaptability. Whenever he wasn’t in the air or sampling pastries, he maintained a disciplined fitness routine, staying active with regular workouts to keep up his energy and strength. Ultimately, his experience in travel, quality control, and physical fitness has made him a well-rounded Assistant CEO, ready to take on the challenges of deck building at CRUM Style with both charm and determination.
Sterling’s background in building with LEGOs has honed his attention to detail and spatial awareness. Through years of stacking, aligning, and constructing, he’s developed a strong foundation in understanding structural integrity—one brick at a time. This skill translates well to his work at CRUM Style, where precision is key in every deck project. He’s adept at following complex instructions, maintaining focus through intricate builds, and improvising when the design requires a creative twist. These experiences have given him a builder’s eye for alignment, which he applies to every measurement he inspects on-site.
In addition to his LEGO expertise, Sterling has a natural talent for numbers, especially when it comes to counting money. His knack for handling budgets comes in handy at CRUM Style, as he ensures project funds are allocated wisely and that everything stays on track financially. Alongside his budgeting skills, Sterling is also skilled in identifying the value of luxury items. With a discerning eye for quality and craftsmanship, he can instantly recognize high-end materials, finishes, and details. His knowledge of value, coupled with his dedication to quality, helps the team choose materials that are not only beautiful but also worth every dollar invested.
Sterling’s love for travel keeps him frequently jetting off to sunny Florida and Arizona. He enjoys the warmth, new sights, and, of course, a visit to his favorite restaurant, In-N-Out Burger, whenever he can. Traveling recharges him and gives him fresh energy for his work. Plus, he always returns with new stories to share!
When it comes to personality, Sterling connects deeply with Snoopy. Like the iconic beagle, he’s independent and brings happiness to everyone around him. Interestingly, he sees Charlie Brown and Lucy Van Pelt as clever “con artists” in their cartoon world. While Charlie’s hopeful outlook and Lucy’s strong opinions amuse him, Sterling stays watchful, noting their quirky ways. This perspective adds a touch of humor to his adventurous personality.
“Ok, but what if…”
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